Obagi NU-GEN™ Cellular Renewal Serum 30ml

 ✨ Product Description

Obagi NU-GEN™ Cellular Renewal Serum is a next-generation anti-ageing serum designed to support skin cell energy, visible repair, and overall skin renewal.

Powered by Obagi’s proprietary AGE CTRL™ Complex, this formula combines NAD+ with its direct precursors NMN and Niacinamide (NAM) to help replenish diminished NAD+ within skin cells, supporting healthier-looking, younger-looking skin over time.

Unlike basic anti-ageing serums that only focus on hydration or glow, NU-GEN™ targets a leading cause of visible skin ageing by supporting cellular energy and skin longevity pathways. Obagi describes this serum as clinically proven to improve visible signs across the 9 hallmarks of skin ageing, including uneven tone, dullness, fine lines, sagging, redness, hydration, smoothness, imperfections, and barrier strength.  

 💎 Key Benefits

✔ Suitable for:

• ageing skin
• skin after 30 showing early signs of decline
• dull, tired-looking skin
• dehydration and weakened barrier
• uneven texture and tone
• visible fine lines and wrinkles
• skin that feels slow to recover

🔬 What Makes It Different

1. NAD+ Cellular Renewal Technology

NAD+ is essential for skin cell energy and repair, but naturally declines with age. NU-GEN™ helps replenish NAD+ within skin cells to support visible renewal and healthier skin function.  

2. AGE CTRL™ Complex

The formula combines:

• NAD+ → supports skin cell energy and repair
• NMN → a direct precursor that helps replenish NAD+
• Niacinamide (NAM) → supports barrier strength, tone, hydration, and renewal

This makes it more than a normal anti-ageing serum. It is positioned as a longevity-focused cellular renewal treatment.  

3. Targets Multiple Signs of Ageing

Obagi positions NU-GEN™ to visibly improve:

• uneven skin tone
• fine lines and wrinkles
• dullness
• sagging appearance
• visible redness
• skin smoothness
• barrier strength
• hydration levels
• visible imperfections  

4. Hydration + Barrier Support

The formula also includes Sodium Hyaluronate, Beta-Glucan, Glycerin, and Niacinamide, helping the skin feel more hydrated, calmer, and better supported while targeting ageing signs. Obagi notes hydration increased by 42% in 30 minutes and barrier support lasted up to 48 hours in its brand data.  

5. Premium Obagi Innovation

This is a new-generation Obagi serum positioned beyond traditional anti-ageing skincare. It focuses on cellular energy, visible repair, and skin longevity, making it suitable for customers who want to upgrade from basic hydration or glow serums.

 🧪 Key Ingredients

• NAD+ → supports skin cell energy and renewal
• NMN → helps replenish NAD+ within skin cells
• Niacinamide (NAM) → supports barrier strength, tone, hydration, and visible renewal
• Sodium Hyaluronate → hydration support
• Beta-Glucan → calming and barrier support
• Sunflower Sprout Extract + Tocopherol → antioxidant support  

 🕒 How to Use

Apply 2–3 pumps to clean, dry skin in the morning and evening.

Follow with moisturiser. Use sunscreen during the day.

 ⚠️ Important Notes

• Results are gradual and improve with consistent use
• This is not an instant whitening serum
• Best for ageing, tired, dehydrated, or slow-recovering skin
• Can be used alone or as a booster in a full rejuvenation routine

 🧬 About the Brand – Obagi Medical (USA 🇺🇸)

Obagi Medical is a physician-dispensed skincare brand known for clinical, treatment-focused formulations targeting ageing, pigmentation, acne, and overall skin health.

With NU-GEN™, Obagi moves into longevity-focused skincare, using NAD+ science to support visible skin renewal and healthier-looking ageing.